Agency: R/GA
Awards: One Show Interactive
Client: NikeID
Role: Creative/Production

R/GA redesigned into a premium, e-commerce experience that for the first time unites the iD brand globally. An architectural framework ensures consistency in identity across countries. The photography, minimalist design and presentation of product exude a premium interactive experience. Consumers can custom-design, personalize and purchase footwear and gear from a blank canvas or a preconfigured design for inspiration.

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