NIKE WOMEN SERENA AIM EXPRESSION*
Agency: R/GA

Client: Nike
Role: Intro/Flash/Creative

R/GA created a microsite and AIM expression to promote Serena Williams’ signature collection from the Australian Open. Featured under “Shop,” users can explore Serena’s collection, learn about the designs behind her trend-setting outfits and buy it online for the first time. The AIM application also features Serena-specific emoticans (icon expressions) and simple, fun pong game.

 

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